If you’re an employer, you’re well aware that our country is facing a chronic labour shortage. At the end of the first quarter of 2021, BMO Economics estimated that there are approximately 600,000 unfilled jobs.  

“Labour shortage is not a new phenomenon in Canada. But as the economy recovers and the job market bounces back, the pressure on employers is escalating,” says BDC. Their most recent study available online shows that “55% of Canadian entrepreneurs are struggling to hire the workers they need, which leaves them with no choice but to work more hours, as well as delay or refuse orders… The long-term decrease of the growth of the labour force and the recent effects of the pandemic have worsened the uneven impact of the labour shortage. Unemployment persists in some sectors, while labour scarcity persists in others.” 

As an employer, you might be affected by this shortage and are having a hard time filling positions in your company or non-profit.  

Here are a few ways to attract ideal candidates to apply for these vacant positions:  

• • • Present your company as a good employer: in other words, build your employer brand by extending your marketing and communication efforts to position yourself as one of the best companies to work for  
    • Make technology your ally: take advantage of available platforms to reach out to ideal candidates. Also test out different platforms to see which ones are the right ones for you. Is it Linked In? Instagram? Facebook? Your local Chamber of Commerce?  
    • Expand your network of candidates: for example, ask your current employees to reach out to their network of friends and family. You can also reach out to immigration lawyers and find qualified workers newly arrived in Canada   

Also, if you are based near the US or Ontario border, consider reaching out to the neighbouring population, if the French language is not mandatory for the job.    

Keep in mind that if the vacant position requires fluency in either French, English or both, make sure that your job postings are in the appropriate language or in both languages (the same goes for your website). This increases your chance of reaching potential qualified employees.  

Does your organization need help communicating in French? Book your free consultation now and let me help you find your future employees! 

Related article: Why should you have a bilingual website