Rubber ducky reading a book sitting on a beach chair - Julie Bourbeau Blogs about favourite books

A short list of my favourite books

Summer equals vacation time and vacation time is when you’re most likely to be relaxing with a good book. 

I’m like you, except that I don’t wait for vacation to read a good book… I do that all the time! I love reading and I’m one of those people who would be completely miserable without books!

Reading is part of my daily morning routine and goes perfectly well with coffee… and, though there are a lot of good novels out there, I prefer non-fiction. Most of my favourite books are about personal and professional development.

Read on for a “super non-exhaustive” list of my favourite sales, marketing and everything business books that have provided me with invaluable tips and lessons that I still apply in my business today.*

Pumpkin Plan by Mike Michalowitz – “Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.” Another equally great book by the same author is Profit First

Company of One by Paul Jarvis – “What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? This book explains how to do just that.”

The Law of Divine Manifestation by Marianne Williamson – “Reveals the spiritual principles that help us overcome financial stress and unleash the divine power of abundance. A guru to anyone interested in spirituality, Williamson’s words ring with power and truth as she assures us that, with faith in God’s promise of prosperity for all, we need never fear the future.”

Building a Story Brand by Donald Miller – “Uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.”

Go Givers Sell More by Bob Burg and John David Mann – “Cultivate a trusting relationship and focus exclusively on creating value for the other person, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.”

The E-Myth Revisited by Michael Gerber – “Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.”

I hope you will enjoy reading these books as much as I did.

What books would you recommend for me?

Note: All book descriptions taken from Amazon

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