{"id":2487,"date":"2021-05-03T12:20:28","date_gmt":"2021-05-03T12:20:28","guid":{"rendered":"https:\/\/juliebourbeau.com\/?p=2487"},"modified":"2021-05-03T12:59:08","modified_gmt":"2021-05-03T12:59:08","slug":"les-5%e2%80%afindispensables-a-inclure-sur-ton-site-web-bilingue","status":"publish","type":"post","link":"https:\/\/juliebourbeau.com\/fr\/les-5%e2%80%afindispensables-a-inclure-sur-ton-site-web-bilingue\/","title":{"rendered":"Les 5\u202findispensables \u00e0 inclure sur ton site web bilingue"},"content":{"rendered":"\t\t
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De nos jours, toute entreprise et tout organisme \u00e0 but non lucratif devrait avoir un site web. C\u2019est une n\u00e9cessit\u00e9 pour promouvoir ses produits, ses services ou une cause. Depuis le d\u00e9but de la crise de la COVID-19, nombreux sont ceux qui ont d\u00fb cr\u00e9er rapidement un tout nouveau site web, tandis que d\u2019autres ont d\u00fb mettre \u00e0 jour leur site existant afin de pouvoir prendre des commandes et des paiements en ligne. Cela est devenu crucial pour la survie de leur entreprise.<\/span>\u00a0<\/span><\/p>

S<\/span>i ton entreprise ou organisme est bas\u00e9 au Qu\u00e9bec, la loi exige que ton site web soit d\u2019abord en fran\u00e7ais. Par contre, si tu souhaites rejoindre une client\u00e8le anglophone, un contenu uniquement en fran\u00e7ais ne t\u2019aidera pas \u00e0 r\u00e9aliser ceci.<\/span>\u00a0<\/span><\/p>

En ayant un site web unilingue<\/span>, tu rates des occasions d\u2019attirer plus de clients.<\/span><\/b>\u00a0<\/span>Par exemple, si tu fabriques de magnifiques savons artisanaux et que tu as un site web transactionnel qui permet aux gens de commander tes savons en ligne, mais que ton site web est uniquement en fran\u00e7ais, tu ne vends qu\u2019\u00e0 des clients francophones. Cependant, si ce site web est \u00e9galement disponible en anglais, tu peux d\u00e9sormais attirer et vendre aux anglophones. Augmente ton impact\u2009! Augmente tes ventes\u2009!<\/span>\u00a0<\/span><\/p>

Il en va de m\u00eame pour ton OBNL. L\u2019affichage d\u2019un contenu bilingue sur ton site web attirera davantage de donateurs, ce qui augmentera les chances de succ\u00e8s de tes campagnes de financement ou \u00e9v\u00e9nements.<\/span>\u00a0<\/span><\/p>

Tout cela \u00e9tant dit, que doit inclure ton site web bilingue<\/span><\/b>\u2009<\/span><\/b>?\u00a0<\/span><\/b>\u00a0<\/span><\/p>

Je suis une grande\u00a0<\/span>admiratrice<\/span>\u00a0de Donald Miller et de sa m\u00e9thode (et de son livre)\u00a0<\/span>\u00ab<\/span><\/b>\u2009<\/span><\/b>Building a Story Brand<\/span><\/b>\u2009<\/span><\/b><\/a>\u00bb<\/span><\/b>. Son approche t’encourage \u00e0 inviter ton public dans une histoire et, surtout, \u00e0 garder les\u00a0<\/span>choses simples<\/span>\u2009<\/span>! Selon lui,\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Aujourd’hui, ton site web devrait \u00eatre l’\u00e9quivalent d’un\u00a0<\/span>\u201c<\/span>pitch d’ascenseur<\/span>\u201d<\/span>. Ton site web est probablement la premi\u00e8re impression qu’un client potentiel aura de ton entreprise. C’est presque comme un premier rendez-vous<\/span>\u00a0galant<\/span>.<\/span>\u2009<\/span>\u00bb<\/span>\u00a0<\/span><\/p>

Voici quelques points \u00e0 retenir de sa m\u00e9thode et comment ils peuvent\u00a0<\/span><\/b>s\u2019appliquer<\/span><\/b>\u00a0\u00e0 ton organisation<\/span><\/b>\u202f<\/span><\/b>:\u00a0<\/span><\/b>\u00a0<\/span><\/p>

A<\/span><\/b>voir<\/span><\/b>\u00a0une offre au-dessus du pli<\/span><\/b>\u202f<\/span><\/b>:<\/span><\/b>\u00a0<\/span>l<\/span>e pli fait r\u00e9f\u00e9rence\u00a0<\/span>aux articles<\/span>\u00a0imprim\u00e9s\u00a0<\/span>en haut de la ligne de pli du journal<\/span>. Sur un site web, c’est ce que tu vois et lis avant de commencer \u00e0 d\u00e9filer. C’est l\u00e0 que tu ins\u00e8res ton slogan. Ce message doit \u00eatre bref, invitant et ax\u00e9 sur ton public. Par exemple, le slogan de mon client,\u00a0<\/span>Starlight Canada<\/span><\/a>, est\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Aider les enfants \u00e0 sourire. Aider les familles \u00e0 faire face \u00e0 la maladie.<\/span>\u2009<\/span>\u00bb<\/span>\u00a0Cela r\u00e9sume qui ils servent et ce qu’ils font<\/span>,<\/span>\u00a0et t’encourage \u00e0 faire d\u00e9filer le texte pour en savoir plus.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>

Inclure des appels \u00e0 l’action<\/span><\/b>\u202f<\/span>:\u00a0<\/span>i<\/span>l peut s’agir de \u00ab<\/span>\u2009<\/span>Acheter maintenant<\/span>\u2009<\/span>\u00bb, \u00ab<\/span>\u2009<\/span>Faites un don<\/span>\u2009<\/span>\u00bb, \u00ab<\/span>\u2009<\/span>Demandez une soumission<\/span>\u2009<\/span>\u00bb<\/span>, etc. Un appel \u00e0 l’action n’est rien d’autre qu’un appel \u00e0 ton public pour qu’il agisse, qu’il passe \u00e0 l’\u00e9tape suivante de son\u00a0<\/span>\u00ab<\/span>\u2009<\/span>histoire<\/span>\u2009<\/span>\u00bb<\/span>\u00a0avec toi. Par exemple, mon client,\u00a0<\/span>Aide \u00e0 l’\u00c9glise en D\u00e9tresse Canada<\/span><\/a>,<\/span>\u00a0a un bouton\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Faire un don<\/span>\u2009<\/span>\u00bb<\/span>\u00a0bien visible dans la section sup\u00e9rieure droite de son site web.<\/span>\u00a0<\/span><\/p>

Montre<\/span><\/b>r<\/span><\/b>\u00a0des images de r\u00e9ussite.<\/span><\/b>\u00a0Ton site web devrait inclure des images de personnes souriantes et heureuses. Si ton organisation travaille dans des \u00e9coles, des photos d’\u00e9l\u00e8ves et d’enseignants devraient appara\u00eetre sur ton site web. Le succ\u00e8s devrait \u00e9galement \u00eatre pr\u00e9sent\u00e9 par\u00a0<\/span>l\u2019entremise<\/span>\u00a0de 3<\/span>\u00a0ou\u00a0<\/span>4<\/span>\u202f<\/span>t\u00e9moignages de clients ou de participants satisfaits.<\/span>\u00a0<\/span><\/p>

Fourni<\/span><\/b>r<\/span><\/b>\u00a0une description simple de tes services, programmes ou produits<\/span><\/b>\u202f<\/span>:\u00a0<\/span>p<\/span>ar exemple, si tu consultes la section\u00a0<\/span>Services<\/span><\/a>\u00a0de mon site web, tu verras que j\u2019offre des services de traduction\u00a0<\/span>\u00ab<\/span>\u2009<\/span>\u00e0 la carte<\/span>\u2009<\/span>\u00bb<\/span>\u00a0et des\u00a0<\/span>\u00ab<\/span>\u2009<\/span>forfaits de traduction FLEX<\/span>\u2009<\/span>\u00bb<\/span>. Tu\u00a0<\/span>as ensuite la possibilit\u00e9 de cliquer sur les boutons\u00a0<\/span>\u00ab<\/span>\u2009<\/span>En savoir plus<\/span>\u2009<\/span>\u00bb pour<\/span>\u2026<\/span>\u00a0en savoir plus, \u00e9videmment<\/span>.<\/span>\u00a0<\/span><\/p>

Enfin, est-ce que tu fais en sorte que ton site parle de toi ou du client ou donateur<\/span><\/b>\u2009<\/span><\/b>?<\/span><\/b>\u00a0Trop souvent, je vois des sites web o\u00f9 chaque phrase commence par des mots comme \u00ab<\/span>\u2009<\/span>Nous<\/span>\u2009<\/span>\u00bb, \u00ab<\/span>\u2009<\/span>Je<\/span>\u2009<\/span>\u00bb<\/span>,\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Notre<\/span>\u2009<\/span>\u00bb<\/span>. Pour \u00eatre directe,\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Personne ne veut savoir ce que tu fais<\/span>\u2009<\/span>!<\/span>\u2009<\/span>\u00bb<\/span>. Ce qui int\u00e9resse les gens, c’est\u00a0<\/span>de savoir\u00a0<\/span>\u00ab<\/span>\u2009<\/span>c<\/span>e qu’ils y gagnent<\/span>\u2009<\/span>\u00bb<\/span>. Comme le mentionne Donald Miller<\/span>\u202f:<\/span>\u00a0<\/span>\u00ab<\/span>\u2009<\/span>Le client a simplement besoin de savoir que tu as quelque chose qu’il veut et qu’on peut te faire confiance pour le lui fournir<\/span>\u2009<\/span>\u00bb<\/span>.\u00a0<\/span>Bref<\/span>, concentre-toi sur les r\u00e9sultats que tu peux les aider \u00e0 obtenir. Essaie de\u00a0<\/span>rendre \u00e7a \u00ab<\/span>\u2009<\/span>short and sweet<\/span>\u2009<\/span>\u00bb<\/span>\u00a0<\/span>et ajoute des boutons\u00a0<\/span>\u00ab<\/span>\u2009<\/span>E<\/span>n savoir plus<\/span>\u2009<\/span>\u00bb<\/span>\u00a0pour encourager les visiteurs \u00e0 en savoir plus.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>

Tu aimes cet article<\/span>\u2009<\/span>? Tu as des commentaires<\/span>\u2009<\/span>? Publie-les ci-dessous et participe \u00e0 un tirage au sort pour gagner un exemplaire du livre\u00a0<\/span>Building a Story Brand<\/span><\/b>\u00a0de Donald Miller.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

De nos jours, toute entreprise et tout organisme \u00e0 but non lucratif devrait avoir un site web. C\u2019est une n\u00e9cessit\u00e9 pour promouvoir ses produits, ses services ou une cause…<\/p>\n","protected":false},"author":2,"featured_media":2491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,21,41],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affaires","category-bilingue","category-traduction","category-traduction-francais-anglais"],"yoast_head":"\nLes 5\u202findispensables \u00e0 inclure sur ton site web bilingue - Julie Bourbeau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliebourbeau.com\/fr\/les-5%e2%80%afindispensables-a-inclure-sur-ton-site-web-bilingue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 5\u202findispensables \u00e0 inclure sur ton site web bilingue - Julie Bourbeau\" \/>\n<meta property=\"og:description\" content=\"De nos jours, toute entreprise et tout organisme \u00e0 but non lucratif devrait avoir un site web. 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