{"id":2507,"date":"2021-05-27T18:46:47","date_gmt":"2021-05-27T18:46:47","guid":{"rendered":"https:\/\/juliebourbeau.com\/?p=2507"},"modified":"2021-05-27T18:56:07","modified_gmt":"2021-05-27T18:56:07","slug":"pourquoi-ecrire-un-blogue-daffaires%e2%80%89","status":"publish","type":"post","link":"https:\/\/juliebourbeau.com\/fr\/pourquoi-ecrire-un-blogue-daffaires%e2%80%89\/","title":{"rendered":"Pourquoi \u00e9crire un blogue d\u2019affaires\u2009?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2507\" class=\"elementor elementor-2507\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eccc5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"eccc5c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95e0512\" data-id=\"95e0512\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b4563 elementor-widget elementor-widget-text-editor\" data-id=\"66b4563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Par\u202f: Nathalie Dion,\u00a0<\/span><a href=\"https:\/\/b2hconseils.com\/\"><span data-contrast=\"none\">B2H Conseils<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Connaissez-vous les vraies raisons pour lesquelles il est recommand\u00e9 d\u2019\u00e9crire un blogue d\u2019affaires\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Savez-vous \u00e0 quoi servent ces blogues\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Savez-vous comment faire \u00ab\u2009vivre\u2009\u00bb votre contenu de blogue\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La cr\u00e9ation de contenu est un enjeu dans toutes les entreprises. Toutes veulent transmettre du contenu de qualit\u00e9 \u00e0 leurs clients et\/ou prospect afin de se diff\u00e9rencier et attirer de potentiels acheteurs. Cependant, cette cr\u00e9ation de contenu prend du temps et la r\u00e9alit\u00e9 est qu\u2019elle ne rapporte pas ou tr\u00e8s peu de revenu direct.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Alors, pourquoi y consacrer votre temps\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">Quel est le r\u00f4le du blogue d\u2019affaires\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Une des raisons est que les moteurs de recherche adorent les sites\u00a0web\u00a0\u00ab\u2009vivants\u2009\u00bb, dynamiques qui ajoutent du nouveau contenu r\u00e9guli\u00e8rement. Un des r\u00f4les de votre blogue d\u2019affaires est de plaire \u00e0 ces moteurs afin d\u2019am\u00e9liorer votre r\u00e9f\u00e9rencement naturel.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Le deuxi\u00e8me r\u00f4le de votre blogue sera de cr\u00e9er du contenu de qualit\u00e9 afin de positionner votre entreprise, vos produits\/services, votre expertise, votre \u00e9quipe face \u00e0 la concurrence.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Le troisi\u00e8me r\u00f4le est de piquer la curiosit\u00e9 envers vos blogues sur diff\u00e9rentes plateformes telles que l\u2019infolettre et les m\u00e9dias sociaux et ainsi attirer votre lecteur vers votre site web.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">\u00c0 qui s\u2019adresse de blogue d\u2019affaires\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c0 tous vos clients cibles ou employ\u00e9s cibles<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Sera trouv\u00e9 lors de recherche de mots cl\u00e9s<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p aria-level=\"1\">\u00a0<\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">\u00c0 qui exp\u00e9dier votre blogue d\u2019affaires\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En r\u00e9alit\u00e9, on n\u2019exp\u00e9die pas son blogue d\u2019affaires. On le d\u00e9pose sur son site web et on l\u2019ajoute en partie \u00e0 notre infolettre afin de susciter l\u2019int\u00e9r\u00eat pour en lire davantage et ainsi attirer le lecteur vers votre site web.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Donc, si vous r\u00e9digez votre blogue, le d\u00e9posez sur votre site web et arr\u00eatez vos efforts \u00e0 ce moment, ce sera beaucoup d\u2019\u00e9nergie d\u00e9ploy\u00e9e pour peu de retours\u2009! Il sera important d\u2019int\u00e9grer votre blogue \u00e0 votre infolettre et le partager sur vos r\u00e9seaux sociaux.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">Les essentiels d\u2019un blogue<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Le bon ton<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">La douleur de votre client cible<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">La solution \u00e0 la douleur<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">G\u00e9n\u00e9rosit\u00e9 du texte<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Mettez-y des exemples\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Visuellement attrayant\u2009; bien a\u00e9r\u00e9<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Introduction claire et compl\u00e8te<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"none\">R\u00e9pondre aux points de douleurs de votre cible<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Un plan clair\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">Viser la qualit\u00e9\u202f: richesse du contenu<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"none\">Appel \u00e0 l\u2019action finale pour le lecteur\u202f<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\"><span data-contrast=\"none\">Utilisation des mots cl\u00e9s<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"none\">Employez la pyramide invers\u00e9e<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"none\">Int\u00e9grer des hyperliens<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p aria-level=\"1\">\u00a0<\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">Comment choisir vos sujets<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Votre blogue doit contenir un contenu de qualit\u00e9, des informations sur votre entreprise, vos services, vos comp\u00e9tences, votre diff\u00e9renciation, vos int\u00e9r\u00eats, votre expertise, etc.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"none\">Quels sont les services ou produits offerts\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"18\" data-aria-level=\"1\"><span data-contrast=\"none\">Quelles sont les douleurs de votre client cible\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"none\">Quels probl\u00e8mes vos produits ou services r\u00e8glent-ils\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"none\">Quels trucs connaissez-vous\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"21\" data-aria-level=\"1\"><span data-contrast=\"none\">Quelles questions fr\u00e9quentes posent vos clients\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p aria-level=\"1\">\u00a0<\/p><p aria-level=\"1\"><b><span data-contrast=\"none\">Quelques trucs pour trouver un sujet\u202f:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"22\" data-aria-level=\"1\"><span data-contrast=\"none\">Quels sont vos mots cl\u00e9s\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"23\" data-aria-level=\"1\"><span data-contrast=\"none\">Faites le tour de vos FAQ. Quelles questions fr\u00e9quentes posent vos clients\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"24\" data-aria-level=\"1\"><span data-contrast=\"none\">Technique Q.Q.O.Q.C.P pour\u202f:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"none\">Qui\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">Quoi\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"none\">O\u00f9\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"2\"><span data-contrast=\"none\">Quand\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"2\"><span data-contrast=\"none\">Comment\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><\/li><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"2\"><span data-contrast=\"none\">Pourquoi\u2009?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"25\" data-aria-level=\"1\"><span data-contrast=\"none\">Cela vous permettra \u00e9galement d\u2019alimenter et de structurer votre contenu\u2009!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"none\">Maintenant, c\u2019est \u00e0 vous de jouer.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">D\u00e9terminez une fr\u00e9quence pour la r\u00e9daction de votre blogue\u202f: mensuellement, trimestriellement, semestriellement\u2009? Je sugg\u00e8re toujours de privil\u00e9gier la constance au lieu de la quantit\u00e9 et bien s\u00fbr, de privil\u00e9gier la qualit\u00e9 \u00e0 la quantit\u00e9\u2009!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">\u00c0 propos de B2H Conseils\u202f<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Fond\u00e9 par Nathalie Dion, B2H Conseils accompagne\u202fles entreprises \u00e0 mettre en actions leur vision et leurs objectifs de mani\u00e8re coh\u00e9rente. Par la r\u00e9vision des processus, l\u2019am\u00e9lioration des op\u00e9rations et par une gestion structur\u00e9e. B2H Conseils accompagner les entrepreneurs \u00e0 atteindre les objectifs d\u2019affaires.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">B2H Conseils offre\u00a0\u00e9galement\u00a0des formations\u00a0sur\u00a0le d\u00e9veloppement des affaires\u00a0via l\u2019infolettre et le blogue et sur la\u00a0gestion\u00a0simplifi\u00e9e\u00a0des r\u00e9seaux sociaux.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Pour en apprendre plus, visitez\u00a0<\/span><a href=\"https:\/\/b2hconseils.com\/\"><span data-contrast=\"none\">https:\/\/b2hconseils.com<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connaissez-vous les vraies raisons pour lesquelles il est recommand\u00e9 d\u2019\u00e9crire un blogue d\u2019affaires\u2009? <\/p>\n<p>Savez-vous \u00e0 quoi servent ces blogues\u2009? <\/p>\n<p>Savez-vous comment faire \u00ab\u2009vivre\u2009\u00bb votre contenu de blogue\u2009? <\/p>\n","protected":false},"author":2,"featured_media":2513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,21,41],"tags":[],"class_list":["post-2507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affaires","category-bilingue","category-traduction","category-traduction-francais-anglais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi \u00e9crire un blogue d\u2019affaires\u2009? - Julie Bourbeau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliebourbeau.com\/fr\/pourquoi-ecrire-un-blogue-daffaires%e2%80%89\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi \u00e9crire un blogue d\u2019affaires\u2009? - Julie Bourbeau\" \/>\n<meta property=\"og:description\" content=\"Connaissez-vous les vraies raisons pour lesquelles il est recommand\u00e9 d\u2019\u00e9crire un blogue d\u2019affaires\u2009?  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