{"id":3008,"date":"2022-05-01T19:48:00","date_gmt":"2022-05-01T19:48:00","guid":{"rendered":"https:\/\/juliebourbeau.com\/?p=3008"},"modified":"2022-05-02T13:50:24","modified_gmt":"2022-05-02T13:50:24","slug":"une-infolettre-en-avez-vous-vraiment-besoin","status":"publish","type":"post","link":"https:\/\/juliebourbeau.com\/fr\/une-infolettre-en-avez-vous-vraiment-besoin\/","title":{"rendered":"Une infolettre\u2026 en avez-vous vraiment besoin\u2009?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3008\" class=\"elementor elementor-3008 elementor-3007\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a64c08e elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"1a64c08e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f78d1e1\" data-id=\"7f78d1e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242458af elementor-widget elementor-widget-text-editor\" data-id=\"242458af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Plusieurs pensent que l\u2019infolettre n\u2019est plus d\u2019actualit\u00e9. Effectivement, la \u00ab\u2009newsletter\u2009\u00bb a \u00e9t\u00e9 malmen\u00e9e et mal utilis\u00e9e par plusieurs entreprises qui en ont abus\u00e9 et ont pollu\u00e9 les bo\u00eetes de courriel. Avant la mise en place de la <\/span><i><span data-contrast=\"none\">Loi C-28<\/span><\/i><span data-contrast=\"none\">, plusieurs exp\u00e9diaient des communications non d\u00e9sir\u00e9es \u00e0 des adresses courriel achet\u00e9es ou obtenues sans notre consentement. Maintenant, les gestionnaires d\u2019abonn\u00e9s sont beaucoup plus aptes \u00e0 encadrer les utilisateurs dans le respect de la loi anti-pourriel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Oui, ce mode de communication a encore un r\u00f4le \u00e0 jouer dans le d\u00e9veloppement de votre entreprise.<\/span><span data-contrast=\"none\"> Elle fait partie d\u2019une \u202f<\/span><span data-contrast=\"none\">strat\u00e9gie compl\u00e8te de communication<\/span><span data-contrast=\"none\">\u202fincluant le blogue et les autres m\u00e9dias sociaux.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Qu\u2019est-ce qu\u2019une infolettre\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Selon Wikip\u00e9dia, une lettre d\u2019information, lettre d\u2019information \u00e9lectronique, infolettre, cyberlettre, \u00ab\u2009newsletter\u2009\u00bb ou lettre-info, est un document d\u2019information envoy\u00e9 de mani\u00e8re p\u00e9riodique par courrier \u00e9lectronique \u00e0 une liste de diffusion regroupant l\u2019ensemble des personnes qui y sont inscrites.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En r\u00e9sum\u00e9, l\u2019infolettre est une communication \u00e9lectronique exp\u00e9di\u00e9e \u00e0 une liste d\u2019abonn\u00e9s. C\u2019est un outil puissant \u00e0 condition qu\u2019il soit bien r\u00e9dig\u00e9 et bien utilis\u00e9.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">\u00c0 qui s\u2019adresse-t-elle\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">S\u2019adresse \u00e0 vos abonn\u00e9s<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Pour entretenir un lien direct avec eux<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Arrive directement dans leur bo\u00eete de courriel<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b><span data-contrast=\"none\">\u00c0 qui pouvez-vous l\u2019exp\u00e9dier\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La <\/span><i><span data-contrast=\"none\">Loi canadienne anti-pourriel<\/span><\/i><span data-contrast=\"none\"> (loi C-28) prot\u00e8ge les consommateurs et les entreprises contre l\u2019utilisation abusive de la technologie num\u00e9rique, y compris les pourriels et les autres menaces \u00e9lectroniques. Elle interdit l\u2019envoi de messages \u00e9lectroniques commerciaux sauf s\u2019il y a consentement expr\u00e8s ou tacite.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Consultez l\u2019excellent visuel de\u202f<\/span><a href=\"https:\/\/www.cyberimpact.com\/wp-content\/uploads\/2017\/04\/loi-c-28-anti-pourriel-infographie2017.pdf\"><span data-contrast=\"none\">Cyberimpact<\/span><\/a><span data-contrast=\"none\">\u202fpour un r\u00e9sum\u00e9 complet.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Que peut-elle contenir\u2009?<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Lorsque vous r\u00e9digez votre calendrier de contenu annuel, r\u00e9fl\u00e9chissez d\u00e9j\u00e0 au contenu de vos infolettres.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Divisez votre calendrier en diff\u00e9rentes sections\u202f:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Derni\u00e8res nouvelles de votre entreprise<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Trucs\/astuces<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Information sur votre \u00e9quipe<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Caract\u00e9ristiques de votre produit\/service<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Promotions\/Concours<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">\u00c9v\u00e9nements<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"none\">Petite section de votre blogue<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Citation\/inspiration<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">T\u00e9moignage<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"none\">Bloc de d\u00e9sabonnement<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b><span data-contrast=\"none\">Quelques bonnes pratiques<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\"><span data-contrast=\"none\">Avoir le bon ton\u202f: adressez-vous \u00e0 votre client cible<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"none\">Pertinence\u202f: r\u00e9digez en fonction de votre client cible et votre offre de service<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"none\">R\u00e9digez un titre accrocheur\u202f: un bon titre fera augmenter le nombre d\u2019ouvertures de vos communications<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"none\">Donnez\u202f: offrez du contenu gratuit (trucs, astuces, conseils, etc.)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"18\" data-aria-level=\"1\"><span data-contrast=\"none\">Look constant\u202f: gardez une homog\u00e9n\u00e9it\u00e9 dans la structure. Votre auditoire aimera se retrouver facilement dans vos communications.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"none\">Visuellement attrayant\u2009; bien a\u00e9r\u00e9\u202f: une infolettre n\u2019est pas un blogue\u2009! Utilisez des photos, vid\u00e9os, diff\u00e9rentes polices (mais pas trop\u2009!), gras, couleurs, boutons, etc.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"none\">Pas trop long\u202f: l\u2019infolettre parfaite serait 1\u202fseul sujet pour 1\u202fseul segment de votre auditoire\u2026 Mais lorsque nous sommes une petite, moyenne entreprise, ce n\u2019est pas toujours faisable ou m\u00eame souhaitable\u2009!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"21\" data-aria-level=\"1\"><span data-contrast=\"none\">Planifiez-la \u00e0 l\u2019avance\u202f: d\u00e9butez sa r\u00e9daction 15\u202fjours \u00e0 l\u2019avance. Faites corriger. Programmez-les sur votre gestionnaire d\u2019abonn\u00e9es et planifiez-le en prenant soin de r\u00e9fl\u00e9chir \u00e0 la date d\u2019envoi\u2009!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"22\" data-aria-level=\"1\"><span data-contrast=\"none\">Optimisez pour le mobile\u202f: Au Qu\u00e9bec, pr\u00e8s de la moiti\u00e9 des internautes de 18\u202fans et plus (48\u202f%) ont principalement recours \u00e0 leur t\u00e9l\u00e9phone pour acc\u00e9der au web, alors que 34\u202f% de ces personnes privil\u00e9gient plut\u00f4t l\u2019ordinateur portable ou de table. La tablette \u00e9lectronique est loin en arri\u00e8re, avec 17\u202f%. Alors pensez au poids de vos photos et la grosseur de votre police.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b><span data-contrast=\"none\">Conclusion<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Dans la plupart des entreprises, une communication r\u00e9guli\u00e8re avec ses clients, ses prospects, ses fournisseurs et\/ou sa force de vente est recommand\u00e9e et souhaitable. Sans ce moyen de garder le contact, comment voulez-vous\u202fque l\u2019on se rappelle de votre offre de service\u2009? Comment votre prospect \u00ab\u2009froid\u2009\u00bb peut-il se r\u00e9chauffer et vouloir passer \u00e0 l\u2019action\u2009? Comment voulez-vous transmettre vos valeurs, votre diff\u00e9renciation, votre marque employeur\u2009?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">L\u2019infolettre n\u2019est ni plus ni moyen un moyen de communiquer ses messages cl\u00e9s afin d\u2019informer, piquer la curiosit\u00e9, aider et partager avec les gens les plus pr\u00e9cieux pour notre entreprise.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u202f<\/span><b><i><span data-contrast=\"none\">Sources\u202f:\u202f<\/span><\/i><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1496403\/cefrio-statistiques-quebec-2019-acces-internet-web-navigation-telephone-cellulaire-ordinateur-tablette-chiffres\"><b><i><span data-contrast=\"none\">https:\/\/ici.radio-canada.ca\/nouvelle\/1496403\/cefrio-statistiques-quebec-2019-acces-internet-web-navigation-telephone-cellulaire-ordinateur-tablette-chiffres<\/span><\/i><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.combattrelepourriel.gc.ca\/eic\/site\/030.nsf\/fra\/accueil\"><b><i><span data-contrast=\"none\">https:\/\/www.combattrelepourriel.gc.ca\/eic\/site\/030.nsf\/fra\/accueil<\/span><\/i><\/b><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.cyberimpact.com\/c28\/\"><b><i><span data-contrast=\"none\">https:\/\/www.cyberimpact.com\/c28\/<\/span><\/i><\/b><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Lettre_d'information\"><b><i><span data-contrast=\"none\">https:\/\/fr.wikipedia.org\/wiki\/Lettre_d\u2019information<\/span><\/i><\/b><\/a><span data-ccp-props=\"{\"> \u00a0<\/span><\/p><p><b><span data-contrast=\"none\">\u00c0 propos de B2H Conseils\u202f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Fond\u00e9 par Nathalie Dion, B2H Conseils accompagne\u202fles entreprises \u00e0 mettre en actions leur vision et leurs objectifs de mani\u00e8re coh\u00e9rente. Par la r\u00e9vision des processus, l\u2019am\u00e9lioration des op\u00e9rations et par une gestion structur\u00e9e. B2H Conseils accompagner les entrepreneurs \u00e0 atteindre les objectifs d\u2019affaires.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">B2H Conseils offre \u00e9galement des formations sur le d\u00e9veloppement des affaires via l\u2019infolettre et le blogue et sur la gestion simplifi\u00e9e des r\u00e9seaux sociaux.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Pour en apprendre plus, visitez <\/span><a href=\"https:\/\/b2hconseils.com\/\"><span data-contrast=\"none\">https:\/\/b2hconseils.com<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plusieurs pensent que l\u2019infolettre n\u2019est plus d\u2019actualit\u00e9. Effectivement, la \u00ab\u2009newsletter\u2009\u00bb a \u00e9t\u00e9 malmen\u00e9e et mal utilis\u00e9e par plusieurs entreprises qui en ont abus\u00e9 et ont pollu\u00e9 les bo\u00eetes de courriel. <\/p>\n","protected":false},"author":2,"featured_media":3034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,117],"tags":[59,116,115],"class_list":["post-3008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affaires","category-bilingue","category-bonnes-pratiques","tag-communication","tag-courrier-electronique","tag-infolettre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une infolettre\u2026 en avez-vous vraiment besoin\u2009? - Julie Bourbeau<\/title>\n<meta name=\"description\" content=\"Oui, ce mode de communication a encore un r\u00f4le \u00e0 jouer dans le d\u00e9veloppement de votre entreprise.\u202f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juliebourbeau.com\/fr\/une-infolettre-en-avez-vous-vraiment-besoin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une infolettre\u2026 en avez-vous vraiment besoin\u2009? 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