Increasing your odds of finding employees during a labour shortage

If you’re an employer, you’re well aware that the Québec province is tackling a chronic labour shortage. Conseil du patronat du Québec figures that there are approximately 120,000 unfilled jobs. This could result in businesses being closed.

As the average age of the Québec population increases and as more people are retiring at the same time, this could make matters worse.

As an employer, you might be affected by this shortage and having a hard time filling up positions in your company or non-profit. You might also be trying to find solutions to attract people to apply for those vacant positions.

Here are a few ways you can attract employees:

  • Present your company as a good employer: in other words, build your employer brand by extending your marketing and communication efforts to position yourself as one of the best companies to work for
  • Make technology your ally: take advantage of available platforms to reach out to ideal candidates. Also, test out different platforms to see which ones are the right ones for you. Is it Linked In? Instagram? Facebook? Your local Chamber of Commerce?
  • Expand your network of candidates: for example, ask your current employees to reach out to their network of friends and family. You can reach out to immigration lawyers and find qualified workers newly arrived in Canada

Also, if you are based near the US or Ontario border, consider reaching out the neighbour population, if French is not a necessary language for the job.

Keep in mind that if the vacant position requires fluency in either French, English or both, make sure that your job postings are in the appropriate language or in both languages. This increases your chance of reaching potential qualified employees.

Your organization needs help communicating in French? Book your free consultation now and let me help you find your future employees!

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